Our team’s in-depth knowledge of vendor and channel technology markets means we understand market trends—and the evolving global landscape. The WeFi team brings many years of technology and financing experience as well as a track record of building successful companies that have an unbridled focus on customer experience. We are passionate about satisfying clients’ needs and creating opportunities for continued growth.
And it’s all propelled by our proprietary platform. Thanks to izzi—the most innovative cloud-based platform for the IT industry’s supply chain finance needs—we bring powerful efficiencies to the channel finance lifecycle that adapt easily to changing business needs, fuel fiscal resiliency and optimize vital working capital.
We create custom channel finance solutions to maximize your company's value—no matter your size, capacity or complexity.
Adapting to the unique scenarios and terms that inevitably arise, we customize our state-of-the-art platform and processes accordingly—constantly seeking your feedback to improve izzi’s power to progress business.
Let our industry-leading solutions, customer-centric people and real-time platform have a hand in elevating the future of your business.
John defines the vision and strategy for WeFi. He has 25+ years of experience in the banking and finance industry, primarily in technology channel finance. In 2004, John co-founded Castle Pines Capital, which was sold to Wells Fargo Bank in 2011. He continued to serve as the Head of Supply Chain Finance with Wells Fargo Bank until December 2016. John holds a bachelor’s degree in finance from the University of Northern Colorado.
Adrian defines the vision and strategy for WeFi. He has 20+ years of experience in the information technology industry. In 2006, Adrian co-founded BlueWater Communications Group, which was sold to Presidio in 2012. He assumed the role of President for the Tri-State Division of Presidio until June 2016. Adrian holds a bachelor’s degree in commerce, majoring in IT and accounting, from the University of Cape Town.
Chief Operating Officer
Tony is responsible for WeFi’s day-to-day operations and administrative activities including finance, IT and human resources. For the last 25 years, he has held roles in executive-level finance and operations in the cable and wireless industries, working for US West NewVector Group, MediaOne, and AT&T Broadband. Most recently, Tony guided Adelphia Communications Corporation through a complicated bankruptcy, sale and liquidation process. A CPA, he holds a bachelor’s in accounting from the University of Colorado - Boulder and a master’s in organizational leadership from Regis University in Denver.
Chief Risk Officer
Paula leads all compliance, risk and legal functions at WeFi. She has 25+ years of experience as an attorney representing clients in the banking and finance industry, specializing in channel finance and asset-based lending. Paula served as in-house counsel to ITT Commercial Finance Corp. and Deutsche Financial Services Corporation. Most recently, she was a partner at Bryan, Cave, Leighton Paisner LLP, where she led the asset-based lending group and served on the firm’s executive board. She holds a bachelor’s degree from Missouri State University and a law degree from the University of Missouri - Kansas City.
Chief Revenue Officer
Tom is responsible for driving growth by leading WeFi’s sales and marketing efforts. He has 25+ years of experience in the information technology industry and has held various leadership roles with OEM vendors, including 13 years with Cisco supporting both direct and channel sales. Most recently, Tom was Vice President, General Manager, Sales & Service, supporting the Eastern United States and Canada for the analytics firm Teradata. He holds a bachelor’s degree in business administration from Salisbury University.
Senior Vice President, Business Development
Laurent leads global business development efforts that align to WeFi's vision and strategy. An accomplished global leader with over 25+ years of experience in Fortune 50 companies, he has held several key senior finance leadership positions at Dell Technologies, GE Aviation and Gemplus. Most recently, Laurent served as Managing Senior Director at Dell, where he led and grew the company’s channel finance program into a multi-billion-dollar global player. He holds an accounting degree from France, and both a bachelor’s degree in business administration and MBA from St. Edwards University.
Chief Technology Officer
Armand leads the development and operational aspects of WeFi's best-in-class, global channel finance platform, izzi. With over 25 years of experience in information systems, he has worked with financial services, manufacturing and distribution companies as well as non-profit organizations. Most recently, Armand was Managing Director at Wells Fargo Supply Chain Finance (formerly Castle Pines Capital), where his Triad system processed over $20 billion in transaction volume each year. He holds a bachelor’s degree in computer science from Rhode Island College.
General Manager – Global Portfolios
Elisa leverages her extensive international background to drive operational efficiency and scale across all functional areas of WeFi's international business. Fluent in English, Spanish and Portuguese, she brings to WeFi over 13 years of experience in channel finance for international technology resellers throughout Latin America and western Europe. Elisa holds bachelor’s degrees in finance and multinational business operations from Florida State University and an MBA from the University of Florida.
President, WeFi International
Nick focuses on the global alignment of strategic partnerships that provide for vendor capacity and growth. He has 25+ years of international experience in investment banking for Citigroup, UBS and Sberbank, and has worked globally in the US, UK, Russia, South Africa, Turkey and the Middle East. Nick holds a bachelor’s degree in finance from the University of Cape Town and an MBA from the MIT Sloan School of Management.